The New York Times

Bronze Bowl, Hatch Awards 2017

Category: Student - single entry

Role: Copywriter

Challenge

To bring together two or more organizations to create peace.
Organizations: The New York Times and other leading international dailies.

Solution

To present each news story from two perspectives: that of The New York Times, and that of a leading newspaper from another country being affected by the particular happening. As a result, to challenge the narrow opinion people inadvertently tend to form due to cultural bias, and push them to approach every story with a holistic view.

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